The layers of marketing translation

17th August 2017 / Integro

International growth is a great way of widening your target audience, thus increasing potential revenue. However, when looking to expand…


Checking Your Business Model Fits Your Target Market

8th August 2017 / Integro

Before you export products or services outside of your domestic market, it is important that you are certain your business model fits your new target market, otherwise you risk wasting time, money and effort.