How can subtitles help expand your business both locally and globally?
You may think subtitles and captioning are useful only for the hard of hearing, but in fact, studies show that 80% of UK viewers watching captioned videos weren’t actually hard of hearing. Including subtitles on your videos not only makes your media more accessible, they also allow you to reach a broader, more diverse audience. There are folks in your own community that you may not be reaching. By integrating subtitles into your videos, you can boost your company’s marketing impact.
These subtitles make your video more visible to both native- and foreign-language clients. Uploading a video to YouTube only does so much for your search results. However, video-sharing sites will often index the captions on your videos and return them as search engine results, so when someone Googles your business or sector, your media is more likely to be seen. Multiple languages can be uploaded as subtitle files on the same video, reaching a vast and multilingual audience.
At Integro Languages, we’re integrating subtitling and captioning services as a low-cost alternative for our clients, connecting you directly with your target markets. We will translate and subtitle so you can easily implement audio-visual translations directly onto your existing YouTube, Vimeo, or Daily Motion videos without hassle. If you prefer to have your subtitles encoded onto a DVD version of your video, we can soft-code them onto your DVD with the ability to select from multiple languages from a menu.
How it works:
You supply us with the media that you would like to have subtitled,
We transcribe the video and deliver it to one of our professional translators,
We put the translated transcription into subtitled format,
We provide the subtitles as a file to upload directly onto your videos.
Subtitle files come in many formats, but we prefer to take advantage of the European Broadcasting Union’s Subtitle format (.stl) in order to preserve formatting constraints within your video. These are easily customisable to each video – colour, positioning, emphasis, etc. – to create your desired effect and can be uploaded directly onto your video.