Project Case Study
Autodata is an online tool that provides comprehensive technical information for vehicle service, maintenance, diagnostic and repair procedures.
With data licensed directly from over 170 manufacturers and covering 43,500 models worldwide, our client’s product is one of the most comprehensive in the market. Autodata’s reputation is built upon the reliability of its content – ensuring technicians can carry out their work efficiently and accurately.
While they have an excellent technical in-house translation team, Autodata required brand-focussed marketing materials translated for a growing international audience to take their ecommerce platform global.
We worked hard at the onboarding process, getting right to the heart of the company and their ambitions
Building a comprehensive style guide, integrating their glossary of terms, and working collaboratively with their linguists was just the beginning. Now, we translate content marketing material that communicates their brand successfully to new audiences around the world, helping them to outperform their competition.
“With Integro, the translation quality is higher, the process is more efficient and it’s more cost-effective, too.”
“With Integro, it’s not just the technical terms that are being translated, but our brand”
Integro invested a substantial amount of time with us up front, to understand our marketing messages, our tone of voice and technical requirements. We were more than happy to invest this time, as we recognised they wanted to understand everything properly so that the translation would deliver what it should.
With Integro, it’s not just the technical terms that are being translated, but our brand. It was incredibly positive and reassuring to see the extent to which they wanted to get to know us and understand our ways of working – including how we talk to our customers.
We began by collaboratively building a dictionary of terms – we provided a basic glossary from day one – and that was reviewed by Integro and has grown significantly over the period we have worked with them.
If words don’t make sense to an international audience, you soon find out.
Integro builds in that important feedback process into every project which ensures the translation becomes more and more refined.
With Integro, the translation quality is higher, the process is more efficient and it’s more cost-effective, too. This is all incredibly important for us. In just the past year, we’ve rolled out 12 new ecommerce solutions around the world.
At that rate, we’ve had to rely on Integro to add new languages as we scale up and we had to feel confident we could keep moving forward at this pace without stalling.
Integro has been remarkable and their team have not let us down, helping us achieve all this and more. As well as their impressive approach, the whole team are so easy to get on with, always going out of their way to help us.
We’re always reviewing our suppliers and looking at how things work to make our processes as efficient as possible. But there’s nothing that would persuade us to move from Integro. Translation is such a key issue for us, and we see them as one of our key partners.
The Integro team were a breath of fresh air. Straightaway, we saw that they wanted to understand us and what we are trying to achieve.
Find out more about how Integro can help your international growth.
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