Project Case Study
Bigfork design intelligent websites and offer digital marketing that helps businesses grow.
When one of their clients wanted to expand their operations in China, Bigfork needed to translate their entire website into Mandarin. That’s when they got in touch with us for expert advice.
While marketing your products and services in China offers huge opportunities, it also poses particular challenges. Due to the country’s censorship programme, many social media and search engines are not available, including Google or Facebook. Websites need to be hosted and registered in China, plus they must be optimised for different search engines to those found in the UK and other countries overseas – with Baidu being the main alternative. Combined with the complexities of the language, if you don’t get it right you simply won’t be seen.
We knew Integro had the international knowledge we needed and had heard about their high-quality service.
Porelle’s team in China have provided great feedback on the standard of the translated content. They’re very happy with the translations, particularly as much of the copy was technical product content and required specific, unique terms.
We’ve been so impressed with the fast turnaround, high-quality content and friendly service Integro provides.
Our client, Porelle, is a leading manufacturer of waterproof breathable membranes that are used within the textile, medical, industrial, defence and conservation sectors. Porelle export worldwide and have two offices in Shanghai and Hong Kong. We designed our client’s existing website primarily for a western audience and market.
Porelle had ambitions to expand into China, forming partnerships with manufacturers and selling products to a new market. As Porelle supply products within a larger supply chain, they need to build as many relationships with compatible manufacturers as possible. With China being a vast base for manufacturing, they saw an opportunity for growth.
When they appointed us to build a Chinese version of their existing website, we needed to work closely with Integro during the build to create content in Mandarin.
Not only did Integro provide the translations but they also advised on UX – where best to position the Chinese copy on each website page by providing supplied templates.
We knew Integro had the international knowledge we needed and had heard about their high-quality service. Porelle’s team in China have provided great feedback on the standard of the translated content. They’re very happy with the translations, particularly as much of the copy was technical product content and required specific, unique terms.
Integro has helped fulfil our client’s ambitions in China. By combining our expertise, we’ve opened the door for Porelle to pursue international expansion with greater confidence. We plan to develop this type of service with Integro, so we can help other clients on our portfolio achieve the same success.
Working collaboratively with the Bigfork team, we put together a comprehensive plan for their client that included a tailored approach we believed would give the best results. From conducting relevant research, including search term and keyword focus, to considering the most appropriate tone of voice, we worked hard to find the best way to express their offering to a foreign audience. The result? High-quality translations that are bringing success.
Find out more about how Integro can help your international growth.
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