Our primary insight here is that you can not, ever, under any circumstances, simply translate a list of keywords. This is inadequate and will not lead to worthwhile campaign results. A professional translator of Adwords content will begin with keyword research – every single time. This research must be focused to the country that you are targeting, not the language.
The process must take into account the difference between exact and partial match keywords, all of the possible miss-spellings, the unexpected brand term searches and even all of the searches being conducted in that market in other languages.
Armed with all of the right data and understanding of the keywords for your target country, we can then guide you to putting together and testing ads that target the right keywords, with strong quality scores and that lead to the right landing pages to really drive your success.
