International Content Marketing
In simple terms, content marketing is creating and sharing information that potential customers will find useful and that will improve the likelihood of them buying from you. In reality, this means content that is made available to people, usually in exchange for the right to contact them, or that’s intended to bring them in to a sales process.
In that case, quality is everything. Poor quality content that misses the mark will disappoint your prospects, diminish the esteem of your brand and lead to wasted efforts. Document content must be perfectly on brand, it has to reflect your brand’s strengths, and most importantly, it must fulfil its objectives. With every piece of content marketing, where looking for a result – be it a click through, a purchase, a subscription, a share or even a like… whatever your English version achieved, your translation should achieve it just as well.
Secondly, International Content Marketing is largely dependent on excellent International Keyword Research. The purpose of most content marketing is to bring in organic search traffic. In that case, your content must be built around a strong and complete visibility of the search methods and habits of your target market. Through good keyword research we can show marketing teams the words and questions that their prospects are typing in to search engines, letting them understand how they are viewing a particular product or service.
We can help you to see which of your competitors in that market are doing well with content, and how they are gaining traffic. We can help you to identify unexploited content opportunities and consumer questions that are going unanswered.
Achieving your content marketing goals requires specialist skills and can not be reliably achieved by generalist translation companies. The Integro process makes this possible. Starting with excellent research, driven by a proven and tested understanding of the method and the point of content marketing. Then, and only then, the job falls to a marketing expert translator who can help you to adapt and rework your content to gain the traffic and the conversions you need.
At Integro we have over a decade of experience in delivering international content marketing that really works.
Get in touch to see how Integro can help you achieve your international content marketing ambitions.