International Keyword Research & Key Asset Translation
How you translate your products or services should be highly dependent on how people are searching for or finding them in the first place.
Following our competitor research, we’re well-placed to pick out the keywords that you should be using on your pages, as well as in your content and social marketing. We then develop a portfolio of your key marketing assets – your logo, your slogan, your USP – and integrate our research to translate them as effective marketing messages in each language. Setting you up to launch you into a new market with your best foot forward.
An essential ingredient in this process is keyword research. Keyword research gives you great insight into the words and specialised terminology that attract traffic, but also looking beyond just Google, to know what language is being used in a geographical market, as well as in your specific field.
Integro’s keyword research is carried by SEO-experienced native speakers of your target languages who, using a wide range of keyword research tools, will compile full reports of terms that may lead traffic to your site and inspire content.
We can identify the keywords to avoid, helping you to focus on the right kinds of terms for your business This is crucial, not only to maximise the efficiency of any marketing campaigns, but also to gain credibility through your content, and really fit in to the landscape of your competition in any market.
Get in touch today for a free consultation with our research experts.