International Video Marketing
If you use video to promote your business, in any way, then you’re sitting on a huge opportunity to repurpose that content for international growth. Video can be an excellent medium for international communication, providing you do things right.
Videos are commonly used embedded within websites, hosted on a Youtube channel, or on social media platforms and can be valuable for a huge range of purposes. With Integro’s experience as a marketing expert we apply the same thorough approach to video as we do to any marketing content. We work with you to understand the video’s objectives, how it supports your business and what you want from the translation. We’ll guide you through the options around translated subtitling, translated voice over or even completely refilming certain passages, and help you to understand the benefits and implications of your choices.
There are a huge range of considerations, from the speed of text, the changes in tone and style to match the correct conversational dialogue, the number of characters that can be displayed and read – and just keeping the whole thing looking and feeling professional and slick. Audio-visual translations of any sort are highly complex.
Whether your applying subtitles or voice over, all of your brand values and strengths need to be supported by the content, and they need to shine through in the translations as well. This is a domain that requires care, precision and the expertise of a specialist in order to see the return you expect from your video.
Speak to Integro’s International Video Marketing team to find out how you can get the most from your brand’s video assets.